137% Growth in Regional Traffic with Multilingual SEO
How We Scaled a Home-Building Brand Across 9 Indian Languages
The Problem
Despite strong brand recognition in urban areas, the client's website was underperforming in rural and regional markets — where 65% of their ideal customers lived.
Over 80% of organic traffic was coming from English-language content
Regional keywords like "घर कैसे बनाएं" or "வீட்டமைப்பு கட்டுமானம்" were not indexed or ranking
The website's language strategy was fragmented, with partial translations and no localized SEO optimization
No hreflang implementation, no language subdirectories, and no CMS support for scaling content across languages
Our Multilingual SEO Approach
We built a fully scalable Multilingual SEO framework to capture regional demand across 9 Indian languages.
Solution 1
🌍 Language Infrastructure & CMS Setup: Implemented language-specific subdirectories (/hi/, /ta/, etc.), structured the site for scalability using WPML + custom schema modules, enabled hreflang annotations
Solution 2
🔑 Regional Keyword Research: Built custom keyword maps in each language using native search terms, focused on vernacular search behavior, grouped keywords by funnel stage
Solution 3
📝 Localized Content at Scale: Translated and culturally localized high-performing English pages, created new city/service pages tailored to local search trends
Solution 4
⚙️ Technical SEO Enhancements: Implemented dynamic hreflang tags, set up alternate canonical logic, generated multilingual XML sitemaps
The Result: 137% Growth in Regional Organic Traffic
Regional Organic Clicks
Indexed Language Pages
Avg. Page Duration (Regional)
Language-Specific Impressions
Key Takeaways
Multilingual SEO is not just translation — it's strategic localization
Having the right CMS & language setup is critical for scale
You must think like a regional customer, not just rank keywords