Tile eCommerce: $4K to $9K Monthly Revenue
Revenue-First SEO Strategy for Home Improvement Store
The Challenge
Tiles are a high-intent, competitive niche — and our client's site was stuck with minimal traffic, low keyword visibility, and a generic layout that didn't convert.
Low visibility on product/category keywords
No content targeting long-tail tile buying queries
Generic product pages with low engagement
High bounce rate and poor mobile UX
No structured CRO testing
What We Did (SEO + CRO Strategy)
Solution 1
Revenue-First SEO Structure: Focused on bottom-of-funnel commercial keywords, built optimized category & subcategory pages
Solution 2
Content-Led Commerce: Created helpful product-driven guides like "How to Choose Bathroom Floor Tiles"
Solution 3
Technical SEO Cleanup: Improved Core Web Vitals & mobile speed, fixed crawl depth issues
Solution 4
Conversion Rate Optimization: Implemented floating WhatsApp & callback widget, optimized Add to Cart button placement
Results at a Glance
Daily Clicks
Monthly Revenue
Conversion Rate
Indexed Pages
Top 3 Keyword Rankings
Key Lessons
SEO must drive buying journeys, not just impressions
Long-tail commercial pages convert better than generic "best tile" content
CRO wins compound traffic gains into revenue spikes
Fast-loading product pages with buying guides = higher engagement