B2B Interior Design SEO Case Study: 45% More Leads in 4 Months | Outranking Paid Ads
Discover how strategic SEO drove 45% lead growth for a B2B interior design firm—outperforming Google Ads in just 4 months. Learn how keyword targeting, SEO copy, and funnel tracking turned organic traffic into high-quality leads.
The Challenge
Despite investing heavily in Google Ads and social media, the client — a premium interior design and B2B furnishing solutions company — was struggling with high lead costs and low-quality conversions.
Heavy reliance on paid campaigns with high CPCs and poor lead quality
Lack of keyword targeting around B2B purchase intent
Low visibility in service-area specific searches (e.g., "interior design for offices in Bangalore")
Thin, generic landing pages with poor indexability
No SEO-specific funnel tracking — conversions weren't being attributed accurately
The Strategy
Our approach was built around search-driven demand capture for B2B buyers actively looking for commercial interior solutions.
Solution 1
Deep Keyword Gap Analysis: Mapped competitor terms and surfaced high-converting, low-difficulty queries
Solution 2
Conversion-Focused SEO Copy: Rewrote service pages with persuasive copy, visual cues, and clear CTAs
Solution 3
SEO-Focused Site Architecture: Restructured navigation and internal linking
Solution 4
Attribution & Tracking Setup: Built proper UTM and GA4 funnels to compare SEO vs Paid performance